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Digital and website design process - what to expect

Expect lots of questions - my initial focus is listening, learning and understanding who your customers are and how they think. I’ll question everything, not forgetting to listen to the answers. The focus turns to exploring strategy, strategy into imaginative design, then the creation and development of great stories and products. The process begins simply with paper, pen and brains – a low tech and effective approach to designing successful solutions.

Digital marketing solutions

Expect clean, easy to use and intuitive solutions. I'm a strong advocate for clarity and simplicity - it keeps your narrative alive and allows you to connect with your audience.

Digital development process

Expect responsive teamwork with a short and intense development timeline. Playbig Design utilizes an iterative, incremental framework for project development. It structures development in short, repetitive cycles of work. These iterations take place one after the other without pause. This means I can develop a working framework of your product in a very short time with content and code that is integrated, tested and usable.

Process Chart

Business mind set

I don’t just make things look pretty - I make them more meaningful, useful and engaging - I create value.


Communication and respect ensures every customer is a referral. You have direct access to the person who is actually doing the work. I'm nimble, adaptable and responsive to changing needs.

Proven skills

I craft clean code, using the latest industry standards and practices. This means fast, search friendly websites available to a wide audience. I partner with other creatives and digital designers when needed. We’re collaborative and fluid, like the moving target that is your market.

You are

  • Real-world and Multichannel Retailers
  • Start-ups with Great Ideas
  • Enterprising Creatives
  • Creative Enterprises
  • Performers

Project Types

  • Web Design and Development
  • Mobile Web Development
  • Print Projects


If you think we might work well together please read more about me, then contact me and I'll pass along some case studies.